Mercedes Italia planned in 2022 a lot of special private events for some selected clients, to promote their new EQ series, and AMG series. There was 2 kind of events, or better call them experiences: Essence, and Water. Essence was dedicated to perfume making, and Water was dedicated to the different tastes of bottled water, and physical properties.
Arkage, the main marketing agency, was asking for discreet but complete automotive photography reportages, covering every aspect of the experience. The real thrill was making some camera car images, without being a danger for clients.
In all events, the photographic reportage was so complete that Arkage also delivered photos to the retailers, and clients, as a good memory of the day.
13 March 2023