Collagendep
“When nutraceuticals meets fashion”, this was the new paradigm of the agency, at the beginning of a wide branding process. This newborn brand (as the name suggests) is providing collagen based nutraceuticals, and the visual identity was so “standard” and similar to other companies.
They was looking for some kind of visual identity that goes beyond the traditional beauty shooting, or stock “healthy images” of smiling women drinking random stuff.
So, we decided to make a more “fashion flavored” shooting, in urban context, to show that the target consumer is using the product in the daily routine: walking thru the streets, taking public transportation, or simply while drinking a cocktail on the sofa at the end of the day.
Client
ErbozetaAgency
LarinArt Director - Photographer
Giovanni FedericiVideomaker
Tommaso GaloraFashion Stylist
Vittoria VillaMUA
Lucrezia Del SalDate
12 Marzo 2023