“When nutraceuticals meets fashion”, this was the new paradigm of the agency, at the beginning of a wide branding process. This newborn brand (as the name suggests) is providing collagen based nutraceuticals, and the visual identity was so “standard” and similar to other companies.
They was looking for some kind of visual identity that goes beyond the traditional beauty shooting, or stock “healthy images” of smiling women drinking random stuff.
So, we decided to make a more “fashion flavored” shooting, in urban context, to show that the target consumer is using the product in the daily routine: walking thru the streets, taking public transportation, or simply while drinking a cocktail on the sofa at the end of the day.
Art Director - PhotographerGiovanni Federici
Fashion StylistVittoria Villa
MUALucrezia Del Sal
12 March 2023