Intendi-me it’s a start-up, with a new concept smartwatch for deaf people. In this case the brief was so clear: communicating the project with funny and creative social adv videos, but without the need of sound, and showing the real use cases of the product.
Then, what’s more fun than comics?
I’ve directed the production of various social adv videos and GIFS, based on stock images and archived photographies, and built some real-life stories with animated comics. The result was really fun, but also explaining how this product could integrate in the daily routine of a deaf person.
The cartoonist hired for this project was perfect, and the result was over the client’s expectations.
Art DirectorGiovanni Federici
5 March 2023